Three kinds of advanced consciousness to ensure the long-term development of food machinery enterpri
发布日期:2017-05-05     作者:Shanghai Fengxian Food & Drink Complete Sets Of Equipment Head Factory     来源

Hunger breeds discontentment, since ancient times, food as an important necessities in people's life, has been driven by the development of the food industry. As an important guarantee for the development of food industry, food machinery plays a leading role in the food industry. With the development of our country's economy and society, the life of the masses is getting better and better, and the demand for food is more and more high. As the food machinery manufacturing industry, how to seize this rare opportunity, realize the ambition? Experts believe that enterprises should have three kinds of consciousness in advance.

First, the investigation ahead of consciousness

The current people's living standard is more and more high, demand more and more strong, food machinery manufacturers to the broad masses of the people, "what the market needs, development and production of what I" for "I produce what, what" pop market, make their own food machinery development always lead the market, "the development of generation, out of a generation, development, constantly eliminated". With market more differentiation, the future focus on the development of food machinery will tend to be fast, efficient, convenient, low cost, especially small food machinery demand will be more and more big, this requires the enterprises to go out, the wind of survey.

Two brand awareness

Brand is the soul of an enterprise. Now all kinds of mechanical products a lot, but good brand rarely, why? Some enterprises do not pay attention to brand, only research development, the result is very good product but due to the lack of a good brand effect to increase market share. An enterprise to manage its own brand, must have reliable product quality, quality after-sales service and establish the image of marketing, the three are indispensable. In fact, at the moment we lose a lot of market opportunities. Introduced by a friend of a small food machinery, very convenient to use, quality is also very good. Introduce other friends to use a very good response. But we also said that had never heard of this product, in the vast majority of the province can not see this product. Thus, this small food machinery market is very broad, but due to the lack of visibility, resulting in the production capacity. If the company invested more in the brand management, the results may be different. Brand consciousness is a kind of advanced management idea, brand awareness is always in the forefront of the market so that enterprises in the competition; and consciousness lag wasted, all is lost. Hence, such as Guangzhou, Jiangsu, Beijing spark qunjie pack.

Three user awareness

No matter what the product, its ultimate consumer object is the majority of users, the user determines the market. Abroad, a number of milk production enterprises to establish a user profile, that is, according to the user's health and physical needs, to produce different components of the product. Despite the trouble, but all for the user's consciousness eventually won the user for the enterprise. China's vast territory and abundant resources, large population, around the living standard is not the same, all customs, around the user needs are not the same. Therefore, as a manufacturer of food machinery to establish a sense of user awareness, that is, according to the living standards, population, eating habits, raw materials, etc., to develop and produce products that are user satisfaction.

According to reports, the current foreign merchants in the development of the Chinese market, attaches great importance to the user's awareness, which is the rapid occupation of the Chinese market, China has become an important user trust". Therefore, domestic enterprises must be based on the user, do a good job, do our research and development of food machinery, to meet the growing needs of the majority of users. Direct business activities will be extended to the international market, and international market users awareness will be more intense, enterprises can not regard as unimportant.

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